Third Annual Premier Conference Leading the Debate Around the Emergent & Real-World Serious Games

ASG Plenary Conference Provisional Programme & Schedule

Key conference themes

• Learning through visualization & immersion
• Engagement through participation
• Action through awareness and understanding
• Effective immersive environments & virtual worlds
• Policy, engagement, & action - casual serious games, virtual worlds, 3D Web and ARGs. What is the roadmap ahead? Where is their place in serious games?
• Focusing on the leading sectors using serious games, the industries debate their future use. Broadcasting & Media, Defence, Homeland Security, Healthcare and Energy, Oil & Gas
• Innovation in action with many case studies
• The global market
• Serious games are often a special case of where arts meets science. What are the most appropriate funding vehicles given this?

Through high profile case studies, together with panels and roundtables, delegates discover:

• Where best to apply games and virtual worlds to brands, visualisation, policy delivery and learning
• Best practice in delivery and return on investment
• Market, branding and funding opportunities
• Opportunities in key markets

There are plenty of case studies, debate and panel discussions from leading experts lined up where you will be able to ask questions directly of the speakers, plus the opportunities for networking over refreshments. The Industry Consultation 'break-outs' add to the value of the conference as each sector debates the use of serious games within their own organisations.

Provisional plenary conference programme is below.

Additional related sessions include the Serious Games Legal Clinic, open to all with a paid-up conference pass for £39 + vat. See delegate booking page. There are limited numbers available and you can book with your conference pass ticket to ensure your place.

	MAIN PLENARY CONFERENCE	ADDITIONAL SESSIONS
09.45 - 10.30	Registration
10.30 - 10.40	Chair Welcome & Opening Address
10.40 - 11.30	Keynote Lord David Puttnam - In his role heading the Climate Change Bill, Lord Puttnam will address how serious games, across platforms that include virtual worlds, and convergence of media, platforms and education can meet the understanding and educational needs of climate change.
11.30 - 12.00	Networking Break
12.00 -13.00	Session 1: Policy, Engagement, & Action - casual serious games, virtual worlds, Visual Web and ARGs. What is the roadmap ahead? Chaired by Margaret Robertson Speakers include: Dan Hon, CEO, Six to Start Gobion Rowlands, Chairman, Red Redemption Cultural, policy needs and current affairs are looking for new avenues to bring meaning and awareness to their messages and engage (and educate) their audiences - taking a leaf from the books of games and learning providers. Learning providers are looking to the media and the entertainment sectors to discover the elusive art of 'digital engagement' and story-telling. What is the roadmap ahead?	Industry Consultation – Defence & Home Security. Co-chaired by Martin Mackain Bremner Defence Academy UK and Professor Alan Hatcher, Homeland Security Group. Panel includes Richard Ellis, Stratum Management. More to announce. Key topics: • Security • Learning • Using virtual Worlds • Cots engines
13.00 - 14.00	Networking over Lunch
14.00- 15.30	Session 2: The Learning Revolution. Chaired by Donald Clark Speakers include: Kevin McNulty, Coole Immersive Kevin Corti, PIXELearning Paul Miller, School of Everything John Nordliner, Program Manager, Microsoft Research joins the speakers on the panel. What direction is learning taking? What do ALL learning suppliers, consumers and fund-holders need to know about immersion, engagement & web 2.0? The mashup HAS truly arrived and its presence is even being felt behind the firewall!	Virtual Worlds & Serious Games LEGAL CLINIC lead by Frank Jennings, Associate Solicitor, DMH Stallard - £39 + vat • Duty of care • Infringement of IPRs • Defamation and criminal liability (theft of virtual items) • General Overview of IPR, copyright and the recent Nova Games Case • Software development contracts • Licensing
15.30 - 16.00	Networking Break
16.00 - 17.00	Session 3 - Industry Consultation – Healthcare Key topics: Using virtual worlds Does improved realism improve decision-making? Induction of students in a risk-free medical environment Modeling service delivery Speakers & panel includes: Claus Nehmov, MD, Method Dave Taylor, Senior Researcher in Second Life, Imperial College James Kinross, Surgeon, Imperial College Dr Pamela M Kato, University Medical Centre, Netherlands & Founding President & CEO of HopeLab	Industry Consultation - Energy, Oil & Gas Panel includes: Kevin McNulty, Coole Immersive; Justin Bovington, Rivers Run Red plus others to announce.
17.30	Convention closes

 
Programme subject to change. The organisers reserve the right to make changes to the conference programme at any time.

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