ASG is entering its third year! The conference was conceived and is sponsored by angils (the alliance for new generation interactive leisure and simulations): a networking trade association started in 2003 for organisations involved in services and technologies that are - and will be - important to a range of new and emerging applications across simulations, games, social networks, productivity and business intelligence tools and virtual worlds.

Apply Group has realised the conference, bringing together the key stakeholders in Serious Games. ASG was the first major conference of its type where the emphasis is on bringing cross-functional experts together to explore the opportunities, efficacy and challenges associated with building and deploying dynamic serious games environments.

About Apply Group

Apply Group merged with the original event organiser Kezos Ltd in 2006. Apply Group Ltd was incorporated in 2000 and has produced events and other services for organisations including: Tiga, BP, BAFTA, United Business Media amongst others.

Apply Group is the organiser of ASG and is responsible for all operational issues associated with its production and the production of associated events.

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