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Third Annual Conference Leading the Debate on Emergent & Real-World Serious Games

 

   
         
 
         
 

WELCOME

Apply Serious Games is now in its third year, following on from the success of ASG 2007 that had around 250 attending, representing the serious games community from across the world. See delegate break-down figures and feedback.

Now Microsoft and IBM have entered the market, and the market has been valued at $9 Billion by Microsoft, we expect even more demand to discover what's the latest buzz, where's the reality of the application and how serious games are developed and what they can tell us about effective convergence and mashup.

There are plenty of opportunities for networking over lunch and breaks throughout the conference.

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ASG Schedule

  • 1 Day Plenary Conference (Early Bird £399/Usual Pre-booked £499)
  • Expo & Additional Sessions (Free except where indicated on the schedule/ accessible to conference delegates only)
  • Virtual Worlds & Serious Games Legal Clinic (Open to all with a paid-up conference delegate pass). Limited numbers. Must be pre-booked. £39 + vat

Tickets on the door are at a higher fee.

Why Attend

ASG is the premier conference for games developers, learning, brand & corporate communications professionals, publishers and heads of training, branding and new product development and innovation gate-keepers all to get together to explore:

  • Effective immersive environments
  • Casual games and casual serious games and the impact of the visual Web
  • Connected systems - web, handheld and virtual worlds and the impact of social networks
  • Innovation in action with many case studies
  • The global markets

Through high profile case studies, together with panels and roundtables, delegates discover:

  • Where best to apply games, ARGs and virtual worlds to visualisation, policy delivery and learning
  • Best practice in delivery and return on investment
  • Funding opportunities

Who Should Attend

  • Learning professionals
  • Health & safety
  • Heads of departments
  • CxOs
  • Training Directors
  • Heads of performance management
  • Team leaders
  • Policy makers
  • Heads of media
  • Innovation directors
  • Games developers
  • Games publishers
  • Architectural designers & developers
  • Virtual team managers & developers
  • Investors
  • Government
  • Knowledge transfer network members
  • Course leaders
  • Course designers
  • RDAs
   

14 SESSIONS - 15 + SPEAKERS WITH MORE TO ANNOUNCE

SAVE up to £300 + vat before 15 June - Be an Early Bird - pay just £399 + vat.

Add the new Virtual World & Serious Games Legal Clinic for just £39 + vat to your booking.

 

Early Bird £399 + vat

Early Bird + Legal Session

Other News: ASG 08 is part of the Visual Web Convention where the Expo and other scheduled free sessions will be freely available to all delegates on the day of their conference booking. All delegate and sponsorship bookings are accessible through the Visual Web Convention official website

This microsite is only used for ASG programme and bookings. Visual Convention VIP Day and VIP AAA passes are available through the main convention site.

   

Figures & Feedback from ASG 2007

 

"The topics were really interesting and the conferences were organized very well. I appreciated also the opportunities for networking during coffe breaks and lunch"

"There was a lot of great content"

"There was a feeling of community, and intimacy attached to the conference. Keeping things on time was good too."

"You brought (mostly) people together who had the vital assets of vision and a desire to innovate but combined with practical experience and understanding of the *real* issues faced by *real* developers situated within industry."

Speakers & Feedback from ASG 2007

ASG 2007 was honoured to have keynotes from Christian Renaud of Cisco, Prof Bob Stone of Birmingham University and Jenn McNamara of BreakAway.

Our thanks go to all of our speakers.

- Christian Renaud - Cisco Systems Inc. - Nader Nanjiani - Cisco Systems

- Thomas Bidaux, NCSoft - Professor Bob Stone, Birmingham University

- Jennifer McNamara, BreakAway Ltd - Kevin Williams, KWP Consulting

- Gavin Dudeney, The Consultants-E - Kevin Corti, PIXELearning

- Thijs Bosma - Zlong Games, China - Rohit Talwar, Fast Future Ltd

- Ron Edwards, MD, Ambient Performance - Mal Baines, formerly of Xerox

- David Wortley, Director Serious Games Institute - Claus Nehmzow, PA Consulting - Ali Kord, Animazoo - Mishka Klotz, OM Interactive

- John Burwell, Forterra - David Burden, Daden Ltd

 

 

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Academic Partners

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Blogs, Feeds, Social Networks & News

Join us at the following key sites to be kept up-to-the-date with the most important news in 3D web, serious games, virtual worlds, MMO, AI and related issues.

- Latest event & meet-up news - join martinip as a friend

- Search & join Martine Parry

 - Exclusive networking . Add martine@kezos.com to your network

-New groups. Add to your network: martine@applygroup.com

- join THE association for serious games & 3D web as as a FREE directory member or a paid-up member with proven benefits. Access YouTube for serious games through this site.

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